Journal

Don't Look For Ceremonial Grade Matcha

Don't look for Ceremonial Grade Matcha. Because, unfortunately, anyone can claim that their matcha is "Ceremonial Grade". We've been seeing a lot of this matcha-marketing popping up in recent years. In Japan (the best country to buy matcha from), they don't fall into this marketing trap; instead, they judge matcha based on the following telltale factors:

What is Matcha?

What is Matcha?

Matcha has been growing in popularity for the last several years in the United States and Europe, but what actually is matcha? Matcha is green tea, but what makes it "matcha" is the way that it is grown, harvested, and the process that it goes through before it's ready to be consumed.

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